The Internet is important for a huge variety of reasons, and it affects and facilitates nearly every aspect of modern life. Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies.The Digital Marketing major focuses on the development of effective marketing plans that promote entertainment within a dynamic digital environment.
The program takes an integrated approach to digital marketing, through a combination of hands-on exercises, case analysis, and current industry research. Students will explore how to coordinate marketing initiatives across online and offline channels and between Desktop and Mobile audiences. In addition, they will acquire an understanding of the tools and techniques required to create a digital marketing plan and manage their own professional presence online.
- Understand the scope of digital marketing and how it integrates within business and marketing
- Assess various digital channels and understand which are most suitable towards an idea or solution
- Recognize the fundamentals of a digital marketing campaign, and be able to apply them in order to achieve a marketing objective for his/her organization
- Be familiar with the principles of putting together a good digital strategy
- Work out how to best manage the process of building a website
- Aware of the process of buying online media and the options available
- Know how to use social media as part of his/her strategy, and take advantage of hints and tips around the various platforms
- Comprehend how search works, and how to use paid and organic search in conjunction
- Best practice email marketing and know how to manage deliverability and reputation
- Acquainted with the latest facts and figures around mobile use and how it’s changing the online landscape
- Knowledgeable about new and emerging technologies which are likely to impact marketing in the future
The programme is delivered within a modular scheme.
The 1st Year provides an introduction to digital marketing related areas and subjects which students are going to build upon during the next years of the program. The various components of Digital Marketing are in focus in this initial year of studies, so that they can be well understood individually, before students need to look at them as a knot, a combination of various parts into one unique science – Digital Marketing. Among the essential courses covered are Marketing, Statistics, Introduction to Networks, Introduction to business, Introduction to Social Media and Digital marketing, Modern PR and Mobile Advertising, Information Systems Technology, Consumer Behavior.
The 2nd Year gets deeper into actual digital marketing matters in the areas of e-mail marketing, web analytics, data mining, web design and reporting, digital branding, and even content development for Social Media and Search Engine Optimization (SEO), Communication Technology, Interactive Media, New Media Distribution channels. Digital campaign user requirements analysis and development is a core course also studied in this 2nd year of the Programme, Fundamentals of Web Design and Applications for Social Media, Introduction to Web Application Development, Web Analytics, Data Mining and Key Performance Indicators for Social Media, Content Development for Social Media and Search Engines Optimization (SEO), Marketing Intelligence & Consumer Behaviour, Intermediate Web Application Development, HTML5 & CSS3, Digital Branding, Cloud Computing, Foundations of Cyber security.
The teaching team uses a range of learning strategies and assessment methods, including case studies, presentations, purpose-written learning materials, coursework and examinations. The diversity of the students’ backgrounds provides a dynamic environment for all the participants to share experiences
Our graduates can be employed as: Digital marketing experts, Online marketing specialists, Digital media managers, SEO specialists, Marketing Analytics specialists, Content marketing specialists, Digital commerce marketing specialists, Web marketing professionals, Marketing web analysts and many more.
|Semester 1||Weekly Hours||Credits|
|BF101: Introduction to Business||4||7.5|
|BF204: Consumer Analytics||4||7.5|
|DM101: Introduction to Social Media and Digital Marketing||4||7.5|
|DM204: Fundamentals of Web design and Applications for Social Media||4||7.5|
|CYB103: Introduction to Networks||4||7.5|
|MW102: Ιntroduction to Web Application Development||4||7.5|
|DM203: Web Analytics, Data Mining and Key Performance Indicators for Social Media||4||7.5|
|DM206: Content Development for Social Media and Search Engines Optimization (SEO)||4||7.5|
|MW202: Intermediate Web Application Development||4||7.5|
|DM102: Modern PR and Mobile Advertising||4||7.5|
|MW201: HTML5 and CSS3||4||7.5|
|DM206: Digital Branding||4||7.5|
|MW302: Cloud Computing||4||7.5|
|CYB201:Foundations of Cybersecurity||4||7.5|
Course Duration: 2 years
Class Mode: Morning or Evening – Full time
Class Times: Mon-Fri 09:00-13:00 and 18:00-21:50
Period duration: 50 minutes
Course Leader: Nicholas Georgiou
Lecturers: Nicholas Georgiou, Elena Panayiotou,Alexis Charalambous,Charis Kyriakou
Language of Instruction: English
Entry Requirements: Secondary School diploma or Foundation Certificate/Diploma Equivalent
Minimum Age of Entry: 18 before 31st Dec (of application year)
Graduation Requirements: All 120 Credits are required to obtain this qualification.
Title Award: Diploma in Digital Marketing
Students’ Admissions Criteria
Each student must be a graduate from a six – grade secondary education school or equivalent qualification. The admission of new students takes place twice a year. In September and October for the Fall semester ( A) and in January – February for the Spring semester ( B ). Applications for admission to Ledra College can be also submitted at the beginning of the Summer Semester ( June) , especially for students who are interested to attend intensive preparatory programs of English Language. Applicants must meet one of the following criteria :
1. Certificate of a six – grade secondary education school.
2. Certificate of twelve -year attendance with satisfactory performance ( 15/20 ) or equivalent for foreigners according to the country of origin .
3. Certificates G.C.E. examinations (5 O Level 2 A Level).
4. Any other certificate or qualification the Academic Committee deems equivalent to Certificate of a six – grade secondary education school.
5. The equivalent certificates are discussed and documented accordingly by the Academic Committee .
In any case that a student does not have the specific educational level, the College offers the opportunity to be part of foundation courses.
The course language at Ledra College is English. An applicant whose native language is not English has to present proof of knowledge of written and spoken English as the TOEFL grade of 500 or G.C.E O.L. or any other equivalent certification. Otherwise, the candidate will have to attend a qualifying examination of the College. If a student fails the qualifying examination will then be placed in the corresponding Preparatory Year of the field of study for which is registered .
In the case of Cypriot students, high school diploma is considered satisfactory qualification only if the degree in the English language course starts 16 out of 20 ( 16/20). If the level is between 14-15 / 20, then he is required to follow the English course offered and taught in the field of study for which they have expressed interest.
In the case of foreign students, residence permit will be issued to foreign students by the time they meet the admission criteria. All necessary registration forms must be enclosed in an envelope and sent to the Admissions Office at least one month before the start of the semester. In order for the Foreign students to obtain a visa must submit to the Immigration Officer all the necessary documents. Completed application forms , documents, fees and guarantees must arrive at the applications office before August 31 for the fall semester and before December 20 for Spring Semester. The application form must be accompanied by the amount of € 150 as a right of application and which is non-refundable. Applicants who hold other academic qualification must present certified copies of their academic qualifications. In cases where academic qualifications are not in English they must be accompanied by an official or certified translation in English.
Applicants whose native language is not English will need to take a written examination set by the college. For candidates, who have a diploma of English (minimum TOEFL 500 or Grade C or hold a G.C.E.O. Level) will be exempt from the written examination and will be placed in the field of study for which they have expressed interest.
Foreign students should have a diploma with an overall grade of at least 50/100 and a degree in English language at least 50/100or a diploma with an overall grade of at least 50/100 and with a minimum level of knowledge the IELTS exam with a grade of at least five ( 5 ) or equivalent examination.
The term “equivalent examination” includes the attendance of at least one year of higher education program in English language field of study in the foreign student’s home country. Students who meet the above criteria are not eligible to enroll in preparatory programs (foundation courses). In the preparatory programs can attend only the candidates who collect score 50% or more in their Leaving Certificate but have not passed the English tests described above.
For foreign students of approved courses offered by the ISTE with the method of franchising / certification (franchise / validation) the academic admission criteria of their origin country are required.
Students studying in another Higher Education Institution and wish to transfer to Ledra College have to present at the admissions office the following documents:
1) Application for transfer
2) Academic Transcript
3) Description of the subjects who attended at their Institution
4) In case of foreign students, the approval of their transfer is finalized upon the migration officer.
The course language at Ledra college is English. An applicant whose native language is not English has to present proof of knowledge of written and spoken English at the TOEFL grade of 500 or G.E.O.L or any other equivalent certification. Otherwise, the candidate will have to attend a qualifying examination of the College
Each case of student transfer depends on his/her grades and the institution from which the student attends.