6,000.00 €
The Internet is important for a huge variety of reasons, and it affects and facilitates nearly every aspect of modern life. Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies. The Digital Marketing major focuses on the development of effective marketing plans that promote entertainment within a dynamic digital environment.
The course will introduce you to marketing and a wide of sub disciplines such as branding, PR, social media and consumer behavior. It is taught with a very strong industry focus and will allow you to specialize in an area of your choice for your major independent research project.
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