Diplomas

Digital Marketing - 2 Years

Course Overview

The Internet is important for a huge variety of reasons, and it affects and facilitates nearly every aspect of modern life. Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies. The Digital Marketing major focuses on the development of effective marketing plans that promote entertainment within a dynamic digital environment.

Course Structure

The program takes an integrated approach to digital marketing, through a combination of hands- on exercises, case analysis, and current industry research. Students will explore how to coordinate marketing initiatives across online and offline channels and between Desktop and Mobile audiences. In addition, they will acquire an understanding of the tools and techniques required to create a digital marketing plan and manage their own professional presence online.

 

Year 1:

  • Introduction to Business
  • Introduction to Marketing
  • Introduction to Statistics
  • Market Research
  • Social Media and Digital Marketing
  • Introduction to Networks
  • Introduction to Web Application Development

Year 2:

  • Web Analytics, Data Mining, and Key Performance Indicators for Social Media
  • Content Development for Social Media and SEO
  • Intermediate Web Application Development
  • Modern PR and Mobile Advertising
  • HTML5 and CSS3
  • Digital Branding
  • Cloud Computing
  • Foundations of Cyber Security